Change is the
only constant
in a permanently
changing world.


Those who wish to use change as an opportunity should act instead of react. For this, we generate, analyze, and interpret insights. Our specialty lies in reframing the insights. This way, we can understand what motivates and influences people and markets.

We help companies
get ready for change.


The greatest opportunities for change lie in innovation. It is important to understand the zeitgeist and its relevance for users. We offer tailor-made solutions with dynamic data. This way, we create systems that our customers can use sustainably.

Start changing
your perspectives.


Questioning one's own position and processes is the beginning of transformation. We support companies and employees in these agile change processes. Our specialty lies in mediating design thinking methods. This way, we develop coachings that are tailored to the resources and goals of our customers.

Living-Personas® provides continuous and real-time social media monitoring and analysis. Understand the perspective and attitude of your customers, stay up to date, and respond specifically and confidently to customer questions.


  • Shows and locates your customers

  • Puts customer statements into context and interprets their actual meaning for your product and company

  • Provides individualized answers to your questions and offers advice on corporate decisions


Core services:

  • Live big data processing
  • Individual modeling of data
    (personas, topics, countries, competitors, ...)
  • Ad-hoc analyses (measurements, events, etc.)
  • Trend monitoring


Optionale Benefits:

  • Building a user panel
  • Quantitative and qualitative surveys
  • Co-development processes
  • Customer journey mapping